AMERICA’S TOP BAKING COMMUNITIES,
NESTLÉ TOLL HOUSE AND ALLRECIPES.COM, JOIN
TO INSPIRE HOME COOKS TO BAKE AND SHARE COOKIES THIS HOLIDAY SEASON
Brands Tap Hot Social Media Tools
to Connect and Mobilize Their Communities of More Than 25 Million Home Cooks to
Bake a Difference for Those in Need
SEATTLE – Dec. 1, 2011 – Today, two of the
biggest names in home baking , Allrecipes.com and NESTLÉ® TOLL HOUSE®, kicked-off the second annual Cookies Across America campaign,
a grass-roots program focused on leveraging the powerful reach of online
community and social media channels to mobilize millions of home cooks to bake
and share cookies with those in need this holiday season.
This year, cooks from the
Allrecipes.com and NESTLÉ TOLL HOUSE communities are expected to bake more than
1 billion cookies in December alone—enough cookies to circle the globe twice!
Similar to 2010, the year’s most popular Christmas cookies are expected to be
sugar cookies, chocolate chip cookies, gingerbread cookies, and spice cookies.
While many of these cookies will be consumed at home or shared at holiday
parties, a good portion will be shared with those in need. According to
Allrecipes’ 2011 Holiday Cooking Trends survey, 96 percent of home cooks
believe sharing holiday cookies is a good way to show they care. Top recipients
for holiday cookies include friends and family, co-workers, troops, first
responders, church groups, and the postman.
All home bakers are invited
to participate in Cookies Across America. To learn more about how to get
involved, pledge, mobilize networks of
friends, and share personal experiences, cooks can visit the Cookies Across America Facebook page. Program participation
may include sharing home-baked cookies or cookie baking supplies with local
food pantries, the homebound, emergency and homeless shelters, senior centers,
lunch programs, first responders, elder living facilities, community agencies,
and/or homebound neighbors. For those who would like to throw or attend a
Cookies Across America-themed event such as a cookie exchange party, December
10th has been designated as the official 2011 Cookies Across America Bake a
Difference Day. Home Bakers can sign up
to throw or attend a party on the Cookies Across America Meetup page.
“The Cookies Across America
program embodies what our communities are all about: cooking, caring and, most
importantly, sharing,” said Esmee Williams, VP of brand marketing at
Allrecipes.com. “We encourage our passionate home cooks to give back to their
communities this holiday season by sharing the comfort of simple home-baked
cookies.”
“NESTLÉ TOLL HOUSE is
excited to celebrate with Allrecipes.com for the Cookies Across America
program,” said Jim Coyne, Director of Marketing, Nestlé Baking. “Sharing
fresh-baked treats with loved ones is synonymous with the holiday season, and
we could not be happier to help spread the love of cookies and baking to those
in need this season.”
Allrecipes.com offers endless resources for home cooks looking for cookie inspiration this holiday season including thousands of top-rated cookie recipes, a Cookie Countdown beginning December 1 featuring holiday cookie recipes and baking tips for the 25 days leading up to Christmas, and Allrecipes’ Christmas - 100 Best Recipes from Allrecipes.com eCookbook featuring the best tried-and-true recipes for holiday meals, along with delicious cookie ideas perfect for giving and sharing. Participants can learn more about the program and share their stories on the Cookies Across America Facebook page.
Allrecipes.com offers endless resources for home cooks looking for cookie inspiration this holiday season including thousands of top-rated cookie recipes, a Cookie Countdown beginning December 1 featuring holiday cookie recipes and baking tips for the 25 days leading up to Christmas, and Allrecipes’ Christmas - 100 Best Recipes from Allrecipes.com eCookbook featuring the best tried-and-true recipes for holiday meals, along with delicious cookie ideas perfect for giving and sharing. Participants can learn more about the program and share their stories on the Cookies Across America Facebook page.
About
Allrecipes
Allrecipes, the world's largest digital food brand, receives 750 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, videos, profiles, and blogs on the web and mobile devices. For 14 years, the brand has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday and holiday meal solutions. Allrecipes’ global, multi-platform brand is comprised of 17 websites, 10 apps, and 13 eBooks serving cooks in 22 countries and 11 languages. Allrecipes is part of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.
Allrecipes, the world's largest digital food brand, receives 750 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, videos, profiles, and blogs on the web and mobile devices. For 14 years, the brand has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday and holiday meal solutions. Allrecipes’ global, multi-platform brand is comprised of 17 websites, 10 apps, and 13 eBooks serving cooks in 22 countries and 11 languages. Allrecipes is part of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.
About Nestlé USA
Named one of
"The World's Most Admired Food Companies" in Fortune
magazine for fourteen consecutive years, Nestlé provides quality brands and
products that bring flavor to life every day. From nutritious meals with LEAN
CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA
makes delicious, convenient, and nutritious food and beverage products that
make good living possible. That's what "Nestlé. Good Food, Good
Life" is all about. Nestlé USA, with 2010
sales of $10.4
billion, is part of
Nestlé S.A. in Vevey, Switzerland — the world's
largest food company with a commitment to Nutrition, Health & Wellness —
with 2010 sales of $105 billion.
For product news and information, visit Nestleusa.com
or NestleNewsroom.com.
###
CONTACTS:
Lindsay Durr Stephanie
Robinett
360
Public Relations Allrecipes.com
617.585.5782
(o) 206.708.9271
(m)
201.486.7881
(m)
Roz
O’Hearn
Nestlé
Prepared Foods
440.264.5170
